Oooh. I like that.

My general answer is to deliver tremendous value.

What is value?

One form is making the company money by doing things that aren’t being done today. The xxxxxxxxx program is a perfect example of this.

Or by fixing things that lose us money in both the short and long-term.

Measuring the long-term, more indirect effects of your actions is a bit challenging. But through creativity and logic, it can be done.

Value is also visible when you innovate. (more…)

In many ways, human interaction is driven by a give-to-get (GTG) system. Yes, we want to give things (time, money, presents, help, etc.) to others. This is genuine. Just as genuine, though, is a ubiquitous desire to get something in return.

Given the omnipresence of this system, it’s conspicuous whenever someone operates outside of it. And that someone is both xxxxxxxxx and xxxxxxxxx.

I legitimately know of nobody else who repeatedly gives gifts without ever receiving any in return. I mean, yes, of course, you receive the good feelings one gets from being generous, but something tangible? Nope.