So now everyone’s heard of that once “rare” or “stigmatized” thing you have. Maybe that’s nice. There’s probably more funding invested in solving it. The downside is that when it was unknown and rare, you were seen as an individual and were treated to minimally judgy curiosity. Post-awareness, however, you’re just some generic individual stripped of his personal battle and instead tossed into the nuance-free box constructed via the awareness campaign.